Canku Ota


(Many Paths)


An Online Newsletter Celebrating Native America


February 10, 2001 - Issue 29



Walking for Health

Golf pro Notah Begay agreed to be the spokesman for Nike's diabetes program providing equipment and other incentives at reduced costs to American Indian exercise programs battling diabetes.

With him is Sam McCracken, Fort Peck tribal member, who is working with the PGA champion in Nike's new Native American diabetes program.

"Fitness has been determined to be the key to fight diabetes," McCracken says.

Working with tribal walking programs, like Arapahos in Wind River, Wyo., Nike's program provides shoes, dufflebags and water bottles at a portion of the retail cost, to get tribal members out walking and reaching their goals of blood sugar checkups and weight loss.

McCracken said the Wind River tribal walking program began by buying 48 pairs of shoes in May, then the order jumped to 260 pairs in January.

"That means 260 people are in the walking program," said McCracken, sales representative for Native American Business Sales.

Nike and the Indian Health Service are targeting 248 tribal agencies nationwide with the goal of reducing escalating rates of diabetes, now claiming Native children as victims.



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