Calif., and BOULDER, Colo., May 19, 2009 Panorama Meats,
Inc., the nation's leading organic grass-fed beef producer, has
partnered with Arapaho Ranch, the nation's largest certified organic
cattle operation, to supply Panorama Organic Grass-Fed Beef exclusively
to 28 Whole Foods Market stores in the Rocky Mountain region beginning
by the Northern Arapaho Indian Tribe on 595,000 acres on Wyoming's
Wind River Indian Reservation in West Central Wyoming, Arapaho Ranch
received USDA organic certification in 2008. The tribe has raised
an all-Angus herd a breed known for producing tender, highly
flavorful beef on a year-round diet of grass and forbs since
the 1940s. Its 3,500 cattle and 2,800 yearlings never enter a feedlot,
are never fed antibiotics or growth-stimulating hormones and coexist
with predators and a diverse mix of wildlife on Wyoming's high plains.
agreement, resulting from a half-year of discussions between Panorama
and the Northern Arapahoe Indian Tribal Council, makes Whole Foods
Market stores in Colorado, New Mexico, Kansas and Utah the exclusive
U.S. retailers of Arapaho Ranch beef.
Arapaho Ranch product will further grow the Whole Foods Markets
access to locally-raised food since the cattle are raised in Wyoming
and processed in Colorado," said Mack Graves, CEO of Panorama
Meats. Panorama will process Arapaho Ranch beef in compliance with
its own and Whole Foods Markets' standards for safety and humane
been searching for an organic, grass-fed beef supplier that would
offer our shoppers high-quality beef at a good value, said
Dave Ruedlinger, Meat Coordinator of the Rocky Mountain Region.
Since Panoramas beef is also local, raised and harvested
within a 7 hour-drive, our shoppers will revel in the taste.
Northern Arapaho tribe is committed to maintaining the biodiversity
and ecological balance of its land. Even wolves and coyotes, normally
regarded as cattle's predators, are protected. The cattle move freely
over abundant pastureland, sometimes spurred to move by those very
predators a natural check against overgrazing. Loss of cattle
to predators is miniscule. More information about Arapaho Ranch
can be found at http://tinyurl.com/cyg22q.
firsts are represented by this recent purchasing commitment:
time certified organic and grass-fed beef is offered to customers
in 28 Rocky Mountain Region Whole Foods Market Stores
time for grass-fed and/or certified organic beef to retail at
an average of only $1 per pound above natural beef choices
time for the Northern Arapaho tribe to sell 100 percent of their
beef to a retailer
relationship with Arapaho Ranch is a major addition to the firm's
existing network of ranchers based in Northern California, Southern
Washington and Southern Oregon.
Organic Grass-Fed Beef comes from cattle raised entirely on pastures
of natural grasses, legumes and range forage.