There are perfumes, body sprays, soaps, sachets, candles, air
fresheners and moreall carrying the wonderful fragrance of
Since Toni McClue, a Chippewa-Cree from Turtle Mountain, put
her sweetgrass products on the market three years ago, she has garnered
a dedicated following. One Native man recently purchased 90 sweetgrass
braidsher biggest seller, she told Indian Country Today Media
McClue owns a small plot of land, roughly 60 by 100 feet, where
she planted sweetgrassenough for two harvests each year. Her
first cut of grass generally reaches 50 inches tall, and the second
harvest generally measures about 27 to 28 inches, she says. McClue's
dream is to purchase a five-acre irrigated plot and start out planting
an acre of sweetgrass.
Her business began by taking her products to the farmer's
market in Great Falls. Sales were strong from the first week, and
she continues to sell at the market in addition to selling wholesale
to many local Montana businesses.
"That first year I got about 35 stores, and from then on
it's been more and more. Last month I picked up three new stores,
and this month I picked up two more. I'm busy!" she exclaims,
adding that she also ships her products to buyers around the country.
And perhaps international sales are on the horizon; recently she
received a phone call from a buyer in France.
McClue loves the grass, loves the smell and texture, and can
produce beautiful braids in rapid time. She hates to waste any of
it and uses the shorter strands for small items to take to market,
such as air fresheners she creates with a little beadwork for customers
to hang in their cars. She also makes little bundles of grass, which
make good fire starters.
"It not only smells great but also starts fires easily
as it smolders slowly," she says.
Sweetgrass is considered a sacred plant throughout much of Indian
country and used in prayers and smudging ceremonies. Unfortunately
sweetgrass is no longer as plentiful as it once was due to changes
in farming practices, increases in construction, and various other
activities. But for those who do grow sweetgrass, the market is
larger. Demand hasn't died down with production, McClue says.
Among her buyers are hospitals, the Department of Agriculture
in Montana, and the Montana state prison, where Natives use for
religious and healing purposes.
Buyers are both Indian and non-Indian alike. "I think Natives
are particular about who they buy from because it's a sacred
grass," McClue said. "Now that they're finding out
I'm Native, that kind of makes a difference. I have a lot of
Native customers but not as many as I'd like."
The winter months, when grass is dormant, offer the opportunity
to catch up on some of the other products. Candles are a big seller
and time-consuming to produce. McClue makes all the candles personally
by hand. "I have a big kitchen and have two cupboards for my
dishes and my food. The rest are for [candle] supplies," she
laughs. "These are triple poured candles and will burn about
60 hours." The wax is poured at three different temperatures,
making them solid and removing any air. She also produces some that
have a 90-hour burning period, plus little ones that burn about
She makes hundreds of candles and starts the spring with about
800 on hand, then has to restock within a couple of months. McClue
only works with sweetgrass, so everything is the same scent. "The
only variation would be in colors," she says.
Toni McClue can be contacted at (406) 899-3433, www.facebook.com/MTSweetgrassEtc,
or email at firstname.lastname@example.org.